Earlier today I spotted the existence of the ‘Believe in Sherlock’ viral campaign started by fans of the BBC series.
Apparently this is the first case of an entirely independent, fan-created viral campaign. So there.
You can read a good account of it on the Movieviral website.
Anyway, as a Westwood myself, I was pleased to see this particular Moriarty poster design by rawsie on the believeinsherlock Tumblr page at http://www.tumblr.com/tagged/believeinsherlock